The time is getting closer to Fair Trade Fortnight and with all the buzz and media attention it will receive, so Ninethirty Creative thought it best to let you know about a new site we are about to launch during Fair Trade Fortnight. The Fair Trade Store is a project we have been working on for a few months. Ninethirty Creative have created an Identity, Branding, Stationery, Press Pack, Website and many other pieces of collateral. All these items will enable Paul Wolfenden, owner of The Fair Trade Store, to really show off his new brand to the many shoppers during Fair Trade Fortnight.
So what is Fair Trade?
Every time we shop we make choices that affect others, for better or worse. We depend on producers around the world who grow what we want; they rely on us to pay a price that gives them a decent living for their hard work. For many people in developing countries, selling basic commodities such as tea and coffee is their main livelihood. Yet these products are affected by extreme price fluctuations and trade barriers, which make the producers some of the most vulnerable in international trade.
The FAIRTRADE Mark on a product guarantees that the farmers and workers who produced it were paid a fair price and fair wages. This simple idea has caught imagination of UK consumers, and public awareness and sales of Fair Trade are soaring.
5 million smallholder farmers, workers and their families in developing countries benefit from the Fair Trade scheme. Getting a fair price for their crops or labours means they earn enough to feed, clothe and house their families and send their kids to school.
How can you help?
Buying fairly traded tea, coffee and other products is one of the simplest ways. Even a small purchase can make a difference; regular support helps producers work their way out of poverty.
Ninethirty Creative will be keeping you posted of the launch of The Fair Trade Store, so watch this space!