Ninethirty Creative Blog » SEO

Bumble and Bailey – Baby Clothing, sign up Ninethirty Creative for E-commerce Store

Steven — Wed, 25 Nov 2009 22:13:28 +0000

London based Bumble and Bailey Ltd, a new start up company selling high end baby and toddler clothing have signed up Ninethirty Creative to design and build an E-commerce Store. Bumble and Bailey selected Ninethirty Creative based on their credentials and the fact they can encompass, an E-commerce store, Email Marketing and SEO into the online marketing strategy moving forward. The site which will be launched in February 2010 will offer users designer baby and toddler clothing from brands such as, Plush, Poppy and Ned, Olli and Lime to name but a few.

Will keep you posted over the next few weeks!

The Fair Trade Store selects Ninethirty Creative for Email Marketing and SEO

Steven — Tue, 15 Sep 2009 09:49:19 +0000

Ninethirty Creative have managed to seal a 12 month contract with The Fair Trade Store for Email Marketing and SEO. Ninethirty Creative won the work following a three way pitch with 2 other Northwest based Web Design Agencies.

The first Email Campaign will be sent out in October and then every month. Ninethirty Creative’s Email Marketing Tool allows its clients to track and monitor click through rates, open rates and bounced addresses. Most of Ninethirty Creative’s clients are using the Email Marketing Tool and are seeing a good return of investment.

The SEO will be done over a 12 month period but will encompass an SEO blitz in the first month. The aim is to target certain keywords and optimise the site based around them. The Fair Trade Store wants to increase its sales over the next 12 months and using targeted Email Marketing and SEO will have a big increase on The Fair Trade Store’s sales.

Ninethirty Creative are really pleased with this win and are looking forward to starting the work.

Is your SEO future proof

Steven — Sun, 01 Mar 2009 23:30:57 +0000

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

Future proofing your SEO means that you operate with one eye on where the industry is going as to ensure your efforts hold up over time. This is a wise move not only from stability reasoning but from a financial one as well. That is to say, there is a cost consideration when we have to go back and adapt entire websites with new tactics that we really should have seen coming. Your SEO efforts should always stand the test of time.

Two main types of future-proof SEO

The safety element - this means we use tactics that we’re fairly certain will work tomorrow and tread lightly on the ones that aren’t. One thing is certain in SEO is that there are fine lines that we cross from what is an acceptable practice, to those we know could get us in hot water. What is border-line today is often against the TOS tomorrow.

This means that tactics you’re employing now might actually harm a website in the near future.

The predictive element – this means having a keen understanding of the search industry and capitalizing on trends before they happen. This means you use your keen sense fortune-telling to try and establish where search engines are going and make sure your optimization programs are positioned for best effect.

SEO v PPC

Steven — Thu, 15 Jan 2009 11:50:31 +0000

One of the most ridiculous arguments you will sometimes see on business forums is that of SEO vs PPC. Some PPC specialists will argue that what SEO may deliver is so vague, that PPC is the only way to go because it’s easier to measure. Some SEO specialists that SEO is more cost effective in the long run, therefore SEO in the only way to go because it has a lower CPA.

Both arguments are based on empty bias, and to rely on just a single marketing channel – not least SEO – is a precarious way to engage in marketing.

SEO and PPC are both valid marketing channels, and as such, a company looking to market on the internet should ideally look to leverage PPC and SEO campaigns, amongst others.

While good PPC will deliver results more immediately, SEO provides a potentially strong long-term method of bringing in sales traffic.

Both methods also compliment each other well – it well documented through various studies that when a company runs a strong PPC campaign and then achieves strong natural rankings, both marketing signals reinforce each other, improving CTR on PPC ads.

Overall, any business serious about internet marketing should seriously consider applying marketing strategies that include both PPC and SEO.

They are not rival strategies, but complimentary ones, and when applied intelligently, open up a breadth of opportunity for any business taking this approach.