Many designers have also grown up the Apple Mac GUI and believe it to be more focused on creative aspects than other operating systems. In particular color calibration and WYSIWYG issues are often thought to have been dealt with more favorably on Macs than PCs.

Working together in a cross platform environment

These days a graphic designer is very likely to be working in a mixed Mac and PC environment. This is much less of an issue than it used to be, with either platform being able to open documents created on the other. However, there are potential problems to be aware of and issues such as fonts matching and text overflows can cause all sorts of problems – even when using the same piece of software and fonts from the same foundry. For this reason alone, many agencies will standardise on one platform.